ScriptShirt takes inspiration more than a statement
Jamie Espadilla 0922-8481457, 0927-2868754 email@example.com http://scriptshirt.multiply.com/
SCRIPTSHIRT TAKES INSPIRATION MORE THAN A STATEMENT
ScriptShirt, an online business of RTW statement shirts, came from the conceptualization, initiative, and commitment of Ms Jamie Espadilla, together with Louise Espadilla, James Ferrer, and Derrick Mapagu in September 2008. Bound by music and inspiration to spark a difference, they are also passionate in spreading their faith and belief in God in this very creative way.
“I’m into Christian music while my business partners (Louise, James and Derrick) are into Emo music. And that’s how we ended up with statement shirts that could either be dedicated for God or for someone special.” -Jamie Espadilla, on how ScriptShirt came to be
ScriptShirt is named after the word Scripture that represents biblical texts. True enough, its founders basically spread God’s word through shirts’ statements and from this, seek to get other people inspired as well. Furthermore, Jamie puts it, “Eventually, we realized that our shirts, if utilized properly, can actually make a difference. Of course, it’s not about the shirt but the statement printed on it! For the Christians, this is one way of doing a simple evangelism. For others, this is one way of inspiring people and spreading positivity. Either ways we can all MAKE A DIFFERENCE through wearing a shirt that has a positive impact. ”
This business joins Facebook and Multiply in promotions and advertising. To date, it has garnered 633 fans in Facebook. Updates such as new designs and upcoming events ScriptShirt will join are posted there moreover. Their using of social networking sites provides convenience to their business in terms of connecting with their customers in one hand and seeking for potential partners as well on the other. Features of these sites that allow them to add people into their list as prospective customers, posting of blog and photo albums in product marketing, and messaging features such as chat, personal messages, and comments allow them to explore promising ideas to manage and improve their business as well.
They recognize how much help Internet has been to their business but at the same time know where and what to work on.
“The challenge in using social media is that have to be online most of the time because: 1) customers need immediate response from us; 2) we need to be aware on the messages people post in our sites because we wouldn’t want negative feedback to spread.” – Jamie Espadilla, on the obstacles they are facing as an online business
In 2009, ScriptShirt launched ‘Shirt for a Cause’, featuring ‘Inspirenation’ shirt, where 20% of each piece sold went to Ondoy typhoon victims through Red Cross relief operations.
It keeps its customers engaged via social networking sites not only by getting feedback such as comments from them and the like. ScriptShirt launched its promo, ScriptShots Part 2, in February 2009 to celebrate the month of love. ScriptShots is a compilation of meaningful photos of people wearing their favorite ScriptShirt outfit.
Now who says that new social media can’t lead to a difference in our society?
ScriptShirt is an online shop owned by Jamie Espadilla, Louise Espadilla, James Ferrer, and Derrick Mapagu creating RTW statement shirts. For orders and inquiries, visit ScriptShirt official sites on Facebook and Multiply or text 0922-8481457 or 0927-2868754.
This entry was posted on August 28, 2010 by thetrialballoon. It was filed under OrCom152 and was tagged with New Social Media, online business, Organizational Communication, ScriptShirt, social media release, statement shirts, UP Manila.